How to run official Instagram ads

Instagram targeting is a very effective advertising tool and should not be neglected by any
Facebook marketing agency
. Let’s deal with everything in order. We have prepared for you step-by-step instructions on how to launch an official Instagram advertisement.

For someone who has never encountered official Instagram ads, the target seems to be a terrible monster. Personal account, Public page, Ads Manager, a bunch of Facebook and Instagram, like the Serpent Gorynych, are intertwined into one ball, and it is not clear from which side to approach them and which head to chop off first.

Instagram targeting is a very effective advertising tool and should not be neglected.

Let’s deal with everything in order. We’ve prepared a step-by-step guide for you on how to launch an official Instagram ad.

Create a public FB page

You already have a Personal Facebook account. First, we need to create a Public page for your company or product based on it. To do this, in the left column we find Create Page.

We click, and we are thrown to create a page.

Here we choose what suits you according to your Instagram marketing services strategy. We fill in the initial information. Do not be afraid to make a mistake in your choice – you can always change the data in Settings later. You can immediately design a public page – place a banner or fill in the information, if you like, to make it beautiful. Or you can leave it blank if you only need this page to post ads on Instagram.

Your created Public Page will be shown to the left of the news feed, below your Personal Account.

Linking Instagram

Now we need to link your Instagram Account to the newly created Public Page.

To do this, go to your Public page and click Settings in the upper right upper corner.

On the page that opens, find and click on Instagram Ads.

To add your Instagram account, click Add Account, enter your Instagram Username and Password, and then click Submit.

Create an ad

Now you can start creating your ad. To do this, in the upper right corner, click on the triangle and select Create advertisement in the drop-down menu.